Among the more than 200 works submitted to the BestInflexo 2025 competition, SDR Pack, supported by Mavigrafica’s prepress, won first place in the “Medium Web Film – Inside Printing” category with a packaging solution for the frozen food sector. This achievement also led the two companies to be selected by the jury as the best overall entry across all categories. We visited the key players behind this successful partnership to hear about their collaboration and the results they achieved
Pizza is probably the most widely exported and internationally recognized Made in Italy food, capable of encapsulating the essence of Mediterranean cuisine and the Italian pleasure of sharing food with joy and conviviality. It was precisely with a frozen pizza packaging proposal that, last November in Milan, Mavigrafica and SDR Pack reached the top step of the podium, winning the coveted Best in Show award across all categories, with this motivation of the jury: “for the beautiful representation of Made in Italy packaging, achieved through an intelligent use of graphic design and printing expertise”.
The final part of the jury’s motivation highlights the key to this successful partnership: the combination of graphic competence of Mavigrafica’s prepress with SDR Pack’s printing capabilities.
Mavigrafica, a flexographic prepress service headquartered in Fisciano (Salerno) with production facilities in Tuscany and Lombardy, and SDR Pack, a flexible packaging manufacturer based in Rosà in the province of Vicenza, hardly need an introduction. Converter magazine spoke already about these companies, including previous successes at BestInFlexo organized by Atif, the competition that rewards printing quality and provides access to the Diamond Awards scheduled for 2026. This international event will bring together the winners of the various national flexographic printing awards; the date and location are expected to be announced soon.
Behind the scenes of a winning partnership: the strength of a shared model
We visited both companies to speak with the people who brought this project to life. We met Mavigrafica at its Pioltello site (MI): it is the nearest to SDR Pack, consequently they follow all customers in Northern Italy.
For Mavigrafica and SDR Pack, the relationship goes far beyond supply agreements or meeting deadlines: it is an ongoing technical dialogue based on transparency and continuous improvement. Every project starts with a detailed file analysis to identify potential issues and optimization opportunities. From there, the most suitable technical solutions are developed, always balancing aesthetic quality with operational simplicity. The final packaging must stand out, but production must never slow down. Over the years, this collaboration has led to the creation of a standardized model with clear processes, optimized timelines, and reduced variability. Mavigrafica provides consistent support through advanced prepress controls, digitalization, and targeted profiling, while SDR Pack takes know-how, significant production volumes, and a structured collaboration framework. The result is a solid and reliable industrial system capable of turning a single project into repeatable excellence.
Mavigrafica: innovating without chasing the market
Since its foundation, Mavigrafica has chosen not to compete on price or standardized products, but instead to build an advanced technical system, replicable and scalable, capable of generating long-term value. The goal is not to introduce temporary novelties but to anticipate the market. If printers experience greater stability, consistent quality, and reduced operational risk, that system becomes a recognized standard. Integration with SDR Pack accelerated this evolution: today the collaboration is not only technical but also industrial. The objective is increasingly tight integration between prepress, engraving, and printing, reducing variables related to anilox rollers and machine parameters, building a distinctive system that is difficult to replicate. This is not a phase of consolidation but of qualitative expansion.
SDR Pack: a family story of innovation and quality
Founded in the 1960s by Giorgio Ferracin, SDR Pack has grown from a small extrusion business into a group with around 150 employees, now led by the third generation of the family. The company stands out for developing solutions co-designed with customers, with a focus on mono-material films capable of meeting product preservation needs, shelf-life requirements, production standards, and regulatory and sustainability demands. Its R&D department and the creation of the SDR Lab enable the development of increasingly innovative and high-performance solutions for complex markets such as frozen foods, fresh pasta, dairy products, ready-to-eat meals, personal care, and detergents.
SDR Pack’s philosophy has remained unchanged over time: quality, service, and innovation guide its strategic vision. In this environment, Mavigrafica’s technical solutions find fertile ground, allowing flexographic printing to perform at high standards of reliability and aesthetic performance, demonstrating how competitive flexo technology can be even for complex packaging.
Innovating with practicality: technology serving the market
The technical solutions proposed by Mavigrafica are welcomed enthusiastically at SDR Pack, both internally and by the market, because they address concrete, measurable needs. The evolution of flexographic printing, combined with rising customer expectations, pushes both companies to continuously develop innovations that can be effectively applied in production facilities and processes. The goal is not to pursue technology for its own sake, but to transform it into practical, reliable tools capable of raising quality and service standards.
The future of the partnership is built on a proactive view of trends in technical packaging, anticipating still-unexpressed needs and creating tangible, measurable, and useful solutions. Continuous listening to customers, the market, and partners guides every decision, because the most innovative and meaningful projects arise from daily collaboration.
For SDR Pack, this approach means continuing to deliver high value-added printing, demonstrating the potential of flexographic printing as a technology capable of combining aesthetic quality with operational efficiency. At the same time, the R&D department and SDR Lab drive innovation by developing increasingly advanced solutions for the markets served, with the goal of expanding the company’s presence across Europe and sharing expertise gained in high-level technical packaging.
Beyond the award: a European vision and future challenges
For both companies, the Best in Show 2025 award is not a final destination but confirmation that a well-structured method works. Attention is already shifting toward the future: strengthening integration between prepress and printing, developing new technological solutions through R&D and SDR Lab, expanding expertise beyond national borders, and enhancing flexographic printing as a technology capable of combining aesthetic quality with operational efficiency.
