Sunday, October 24, 2021
There is no successful product without positioning, and as we have seen in the articles published in recent months, packaging plays a fundamental and strategic role in achieving the goal. Equally fundamental in a successful project, however, is also...
Lucart, Europe's leading manufacturer of tissue, airlaid and MG paper hygiene solutions and famous for the Tenderly, Lucart Professional, Tutto Pannocarta and Grazie Natural brands, is announcing an €80 million three-year investment plan for 2022-2024 for the plant in...
The company has become certified to the International Information Security Standard, as it shows its commitment to safeguarding information in a systematic and secure way for the benefit of its customers. In an era where the use of data in...
On its 75th anniversary, the international technology group Körber supports 75 local projects and organizations worldwide with a monetary donation of 1,000 Euros each. In an interactive campaign, employees submitted suggestions in support of their favorite initiatives and projects,...
Kongsberg Precision Cutting Systems (‘Kongsberg PCS’) has confirmed the appointment of Wim Brunsting as Sales Director for its business across the Europe, Middle East and Africa (EMEA) region. Wim joined the business from Canon Production Printing, where he was Sales Operations Manager, working closely with customers to...
Almost all Italian youngsters (94%) believe that damage to the environment is one of the biggest crises that we face today. And although COVID-19 continues to be seen as the biggest issue, when it comes to the health of...
A somewhat thorny and debated topic among marketing and positioning experts, the extension of a successful brand line, if well studied and applied, can instead create new market opportunities. And the packaging in these operations has always to draw...
Sipack is an Italian company that designs and manufactures in Italy machines for the production of corrugated cardboard boxes. The company was founded by synergies of Pacioni’s family, who 25 years ago, invested with passion and energy into this...
It was 2011 when about forty box factories met in front of a notary in Milan to start a new representation project. In this way was born the Italian box manufacturers consortium, later transformed into the Association that today...
We celebrate a year of collaboration with Michele Bondani, owner of Packaging in Italy, and we do it facing the topic of innovation in packaging, analyzing why it is necessary to follow a path of this type and above...