UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage


UPM Raflatac  presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB). This new tool allows designers to bring the designs to life by downloading high-definition images and utilizing the selected label material in their preferred design software.

“The digital swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverage, but the challenge is to find the right match to the packaging and to find it easy and fast. As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly, and innovative digital tool that can change the landscape of label and packaging design,” says Stefano Pistoni, Senior Manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac.

“For us at Advision, the UPM Raflatac Digital Swatchbook is a new incredible tool to support our creative and design workflow. We have already tried the high-resolution textures download and just in a few minutes we created mockups and realistic renderings. This new tool has two strengths: it greatly simplifies our work and helps us to convey our idea of the final result to clients in a realistic way,” stated Matteo Zantedeschi, Art Director, Advision.

The digital swatchbook allows users to search by visual appearance of face material or by features and functionalities of the material. As a global tool, the swatchbook is segmented by region to provide a highly customized user experience.