Hybrid Software and Digimarc announce avant-garde solutions for packaging printing


HYBRID Software, a global software company focused on innovative prepress and workflow tools for the graphic arts industry, has entered into a partnership with Digimarc Corporation. Combined with HYBRID software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.

“Our partnership with Digimarc will allow us to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,” said Patrick Coussement, Managing Director HYBRID Software. “We look forward to a long relationship with Digimarc and a shared commitment in providing scalable technology for our customers and partners”.
Users of Digimarc Verify benefit from an extra level of security due to the integrated robust workflow automation. The margin for error from the creation until the approval cycle is drastically reduced, and expensive printing mistakes will be avoided. Building on the integration already available in CLOUDFLOW, HYBRID Software also plans to add Digimarc support to its PACKZ PDF editing software enabling application and detection of digital watermarks during the prepress phase.

Upcoming availabilities in HYBRID software products
The current integrated version of Digimarc Verify with CLOUDFLOW is already available. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.
The release of HYBRID Software’s native PDF Editor, PACKZ 8, is scheduled for release mid 2022. The PACKZ user community will be able to recognize the Digimarc digital watermarks using the Barcode Recognition functionality.