Insuperlabel design contestants make luxury label visions a reality with Esko Studio


Esko, the developer of integrated software and hardware solutions for the global labels sector, has provided 50 free licenses for its design software, Studio, to enable designers to fulfil their vision in this year’s Insuperlabel competition.

The contest was created as an opportunity to compare the aspirations of graphic designers and the reality of working in the label production and print industry. Promoted by luxury labels manufacturer Auroflex, in partnership with HP Indigo, Luxoro, Fedrigoni Self-Adhesives and Esko, this year’s competition called on entrants to design a luxury wine label.

“At Esko, we are committed to developing innovations that enable our customers to produce the packaging they and their customers desire,” said Giovanni Vigone, Regional Business Manager with Esko. “We have worked with our friends at Auroflex for a number of years, and with the latest version of our Studio software including a host of new features, we thought it was a great opportunity to grant free licenses to empower this year’s entrants”.

The latest version of Esko Studio now includes GLB export capability, a popular file format for interactive viewing over the web and supported by many Augmented Reality (AR) and Virtual Reality (VR) applications. This means that for the first time, designers can create and share ultra-realistic interactive 3D models across a range of different viewing platforms. “Not only that, but the new ray tracing feature delivers completely photorealistic rendering in Studio, so designers can view their label design as an actual photograph”, said Giovanni.

“We made a two-month Esko Studio Essentials license available to 50 participants, to enable them to design and create their wine labels in 3D. We are delighted that of the 31 submissions selected as finalists, 16 of those designs were created using the Esko software”.