Fujifilm is pleased to announce the appointment of Francesca Ricupero as Sales Manager, Packaging & Flexo for the Italian market. This strategic addition strengthens Fujifilm’s commitment to digital flexible packaging and supports the growth of its ink business through third-party distribution partners.
With more than 15 years of experience in both digital and conventional printing, Francesca brings deep industry knowledge and a customer-centric approach, having worked closely with label and packaging converters throughout her career. After starting out at HP, where she spent several years with the Indigo team, she moved into commercial and transactional printing markets before joining Bobst, where she handled conventional, digital, and hybrid press solutions for the label sector in Northern Italy.
“Digital printing, to me, should be scalable, simple and efficient – not unnecessarily complex,” says Francesca. “When I saw the Jet Press FP790 running at Eco Flexibles in the UK, I was genuinely impressed. A single press, supported by a small prepress team, was able to handle a wide range of volumes and applications. That’s a real game-changer for flexible packaging.”
In her new role at Fujifilm, Francesca will support Italian customers in their digital transformation, offering reliable, market-ready solutions tailored to their production needs. “When you work with digital products, you’re not just a salesperson. You become a trusted partner – someone who supports the customer throughout the entire journey, from hardware to consumables,” she explains.
Francesca also reflects on the fast-changing market landscape: “We’re seeing larger groups acquiring smaller, specialized companies, creating more investment power and a broader application portfolio. Digital technology will be key – not only for short runs but also to improve cost tracking, traceability, and production efficiency.”
Francesca is expected to play an active role in Fujifilm’s presence at the upcoming Labelexpo, which she sees as an increasingly relevant platform for the entire packaging sector: “Labelexpo has evolved. It’s no longer just about labels – it’s about the entire packaging ecosystem. Many converters are now looking to diversify, and I look forward to supporting Fujifilm in these important conversations.”
Manuel Schrutt, Head of Packaging, Fujifilm Graphic Systems EMEA, adds: “We’re excited to welcome Francesca to Fujifilm. Her extensive experience, strategic mindset, and strong customer focus will be instrumental in growing our inkjet and packaging business in Italy – especially as we head into a pivotal time for both Fujifilm and the wider industry.”
