{"id":98409,"date":"2026-09-23T11:00:03","date_gmt":"2026-09-23T09:00:03","guid":{"rendered":"https:\/\/www.converter.it\/?p=98409"},"modified":"2026-09-23T09:13:28","modified_gmt":"2026-09-23T07:13:28","slug":"cartes-meets-the-evolving-demands-of-label-converters-at-loupe-americas","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/cartes-meets-the-evolving-demands-of-label-converters-at-loupe-americas\/","title":{"rendered":"CARTES meets the evolving demands of label converters at LOUPE Americas"},"content":{"rendered":"<p><strong>Three converting and embellishment lines running live at the show demonstrated how CARTES responds to an advanced market focused on diversi\ufb01cation, automation, ease of use and stronger returns on investment.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-98406\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2026\/09\/Cartes-Loupe-America-2026.jpg\" alt=\"Cartes Loupe America\" width=\"567\" height=\"378\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2026\/09\/Cartes-Loupe-America-2026.jpg 567w, https:\/\/www.converter.it\/wp-content\/uploads\/2026\/09\/Cartes-Loupe-America-2026-300x200.jpg 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/p>\n<p>At LOUPE Americas 2026, CARTES chose to put live technology demonstrations at the centre of its presence, transforming its booth into a fully operational application and production environment.<\/p>\n<p>Three diferent converting and embellishment lines ran throughout the show, allowing visitors to <strong>experience CARTES technologies in real production conditions <\/strong>and to evaluate \ufb01nished labels \ufb01rst-hand.<\/p>\n<p>Building on its established presence across North, Central and South America, CARTES brought a GT365WHFSR from the GT360 Series, a GEMINI <strong>GE363WJ2L <\/strong>equipped with JET D-SCREEN digital embellishment and laser converting, and a standalone GEMINI GE361L Star laser die-cutting unit.<\/p>\n<p>Particular attention was attracted by JET D-SCREEN (JDS), <strong>CARTES\u2019<\/strong> <strong>digital<\/strong> <strong>embellishment technology,<\/strong> <strong>which<\/strong> <strong>enables<\/strong> <strong>special<\/strong> <strong>efects<\/strong> <strong>including<\/strong> <strong>spot<\/strong> <strong>varnishing<\/strong> <strong>with<\/strong> <strong>diferent<\/strong> <strong>thicknesses <\/strong><strong>and three-dimensional metallic efects<\/strong>.<\/p>\n<p><strong>JET<\/strong> <strong>D-SCREEN<\/strong> <strong>(JDS),<\/strong> <strong>CARTES\u2019<\/strong> <strong>digital<\/strong> <strong>embellishment technology<\/strong>, attracted particular attention. The technology creates special efects including spot varnishing in diferent thicknesses and three-dimensional metallic efects.<\/p>\n<p>Strong interest was also generated by CARTES\u2019 laser converting solutions, including its <strong>patented <\/strong><strong>Invisible<\/strong> <strong>Laser<\/strong> <strong>Cutting<\/strong> <strong>(ILC)<\/strong> <strong>technology,<\/strong> which provides high production \ufb02exibility without the need for conventional cutting dies.<\/p>\n<p><em>\u201cIn<\/em> <em>designing<\/em> <em>our<\/em> <em>presence<\/em> <em>at<\/em> <em>LOUPE<\/em> <em>Americas,<\/em> <em>we<\/em> <em>started<\/em> <em>from<\/em> <em>what<\/em> <em>truly<\/em> <em>makes<\/em> <em>us<\/em> <em>unique:<\/em> <em>our <\/em><em>ability to build modular and scalable embellishment lines that are easy to use and ofer short setup times, while creating outstanding labels and packaging in a single pass,\u201d <\/em>explains <strong>Enrica<\/strong> <strong>Lodi,<\/strong> <strong>Chief Marketing<\/strong> <strong>Oficer<\/strong> <strong>at<\/strong> <strong>CARTES<\/strong>. <em>\u201cRather<\/em> <em>than<\/em> <em>simply<\/em> <em>describing<\/em> <em>this<\/em> <em>capability,<\/em> <em>at<\/em> <em>LOUPE<\/em> <em>Americas<\/em> <em>we <\/em><em>wanted<\/em> <em>to<\/em> <em>make<\/em> <em>it<\/em> <em>tangible<\/em> <em>for<\/em> <em>every<\/em> <em>visitor<\/em> <em>who<\/em> <em>chose<\/em> <em>to<\/em> <em>put<\/em> <em>us<\/em> <em>to<\/em> <em>the<\/em> <em>test,<\/em> <em>without<\/em> <em>prior<\/em> <em>notice<\/em> <em>and<\/em> <em>at <\/em><em>any time during the day.\u201d<\/em><\/p>\n<p>The live demos allowed visitors to see the machines running and assess the quality of the \ufb01nished labels directly.<\/p>\n<p>This turned <strong>demonstrations<\/strong> <strong>into<\/strong> <strong>practical<\/strong> <strong>discussions<\/strong> <strong>about<\/strong> <strong>speci\ufb01c<\/strong> <strong>applications<\/strong> <strong>and <\/strong><strong>production<\/strong> <strong>projects<\/strong>, providing CARTES with a direct view of the requirements emerging across the Americas.<\/p>\n<p><em>\u201cThis year more than ever, customers and prospects from across the Americas engaged us in challenging discussions, each re\ufb02ecting diferent production priorities,\u201d says <strong>Virgilio Micale, Sales Director at CARTES<\/strong>. \u201cWhile South American converters showed particular interest in the versatility and scalability of the GT360, North American converters were looking for new levels of speed and automation, with a strong focus on GEMINI.\u201d<\/em><\/p>\n<p>The diferent requirements emerging across the Americas con\ufb01rm the importance of \ufb02exible and scalable technologies capable of adapting to diferent production needs, applications and business models.<\/p>\n<p>For CARTES, technology is ultimately a means of creating business value.<\/p>\n<p>By combining <strong>modularity,<\/strong> <strong>scalability,<\/strong> <strong>automation<\/strong> <strong>and<\/strong> <strong>short<\/strong> <strong>setup<\/strong> <strong>times<\/strong>, <strong>CARTES<\/strong> <strong>solutions<\/strong> <strong>help <\/strong><strong>converters<\/strong> <strong>expand<\/strong> <strong>their<\/strong> <strong>application<\/strong> <strong>range<\/strong>, increase production eficiency and <strong>produce<\/strong> <strong>higher-value<\/strong> <strong>labels<\/strong> <strong>and<\/strong> <strong>packaging<\/strong>\u2014supporting revenue growth and improving return on investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three converting and embellishment lines running live at the show demonstrated how CARTES responds to an advanced market focused on diversi\ufb01cation, automation, ease of use and stronger returns on investment. At LOUPE Americas 2026, CARTES chose to put live technology demonstrations at the centre of its presence, transforming its booth into a fully operational application [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":98407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[455,457,471,460,465],"tags":[],"class_list":["post-98409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-converter-flessibili-carta-cartone","category-events","category-fairs","category-industry-news","category-labels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CARTES at LOUPE Americas<\/title>\n<meta name=\"description\" content=\"CARTES meets the evolving demands of label converters at LOUPE Americas. 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