{"id":79945,"date":"2023-03-08T15:00:17","date_gmt":"2023-03-08T14:00:17","guid":{"rendered":"https:\/\/www.converter.it\/?p=79945"},"modified":"2023-03-08T11:51:49","modified_gmt":"2023-03-08T10:51:49","slug":"durst-groups-game-changing-alpha-wallpaper-edition-technology-drives-carbon-neutral-production-for-graham-brown","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/durst-groups-game-changing-alpha-wallpaper-edition-technology-drives-carbon-neutral-production-for-graham-brown\/","title":{"rendered":"Durst Group\u2019s \u2018game-changing\u2019 Alpha Wallpaper Edition technology drives carbon neutral production for Graham & Brown"},"content":{"rendered":"

Graham & Brown<\/strong> has invested in more \u201cabsolute game-changing\u201d Alpha Wallpaper Edition technology from Durst<\/strong><\/a> in what has become the central pillar in the international wallpaper brand\u2019s drive to total carbon neutral production.<\/p>\n

\"AlphaWallpaperEdition\"<\/p>\n

\u201cThe potential is enormous,\u201d<\/em> said Sam Dobson, Operations Director for Graham & Brown<\/strong>, of Blackburn, Lancashire, UK. \u201cDigital is an extremely important technology for the wallpaper industry. It\u2019s really about print-on-demand, reducing print run-lengths and giving a more bespoke offering to customers. At the moment, this industrial-scale digital production has filled the gap between high run lengths of conventional printing and the low volumes on our previous digital machines.”<\/em><\/p>\n

\u201cWe see the Durst as a complementary technology that has many environmental and other benefits. As one example, the main resource we need to power the machine is electricity, and all of that is renewable. For the last year all of our digital production \u2013 representing 35% of the Graham & Brown brand offer \u2013 has been carbon zero.\u201d<\/em><\/p>\n

Graham & Brown\u2019s digital journey ran in parallel with its e-commerce proposition to create unique wallpaper, more flexibility and reduce its warehouse stock by becoming more of a print-on-demand brand to meet evolving customer demands.<\/strong> The installation of the first Durst Alpha Wallpaper Edition production printer in January 2022 was so successful that a second machine was installed a year later.<\/p>\n

Martin Winkler, Durst Group wallpaper specialist and Business Development Manager, Textiles,<\/strong> said: “The move to digital production in the wallpaper industry is accelerating as buying habits change. We are proud to have partnered with Graham & Brown as it expands digital printing volumes to provide carbon neutral production, which only digital can deliver. The installation of a second Durst Alpha Wallpaper Edition is underpins our belief that wallpaper has since ceased to be just a \u2018renovation object\u2019 and has now become a lifestyle product with which customers express their individuality and create a feel-good atmosphere.\u201d<\/em><\/p>\n

Durst, manufacturer of digital printing and production technologies, has adapted its digital printing technology in the wallpaper printing to initiate a digital disruption.<\/strong> A shift from conventional printing presses to more sustainable production processes<\/strong> using less water and energy consumption, enabling smaller volumes to be produced inexpensively without warehousing costs is accelerating. Other important drivers are the use of new environmentally friendly<\/strong> materials that are odour-free and can be made from recycled raw substrates.<\/p>\n

The Durst Alpha Wallpaper Edition is the most productive digital printing system on the market<\/strong>, with a production capacity of over 1,500 rolls per day or up to 1.2 million linear meters per year. In addition to productivity and outstanding color consistency across the entire print width or run length, total cost of owner (TCO) is also important for producers. This is where Durst has another advantage with its expertise in print quality and ink consumption. With Durst Alpha Pigment Inks, Durst also offers fully water-based inks in eight colors that enable \u201cHealthy Sustained Wallpaper\u201d, with a natural and high-quality look.<\/p>\n","protected":false},"excerpt":{"rendered":"

Graham & Brown has invested in more \u201cabsolute game-changing\u201d Alpha Wallpaper Edition technology from Durst in what has become the central pillar in the international wallpaper brand\u2019s drive to total carbon neutral production. \u201cThe potential is enormous,\u201d said Sam Dobson, Operations Director for Graham & Brown, of Blackburn, Lancashire, UK. \u201cDigital is an extremely important […]<\/p>\n","protected":false},"author":2,"featured_media":79943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[455,478,464],"tags":[],"class_list":["post-79945","post","type-post","status-publish","format-standard","has-post-thumbnail","category-converter-flessibili-carta-cartone","category-digital","category-printing-prepress-technologies"],"acf":[],"yoast_head":"\nDurst drives carbon neutral production for Graham & Brown<\/title>\n<meta name=\"description\" content=\"Graham & 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