{"id":79180,"date":"2023-02-01T08:00:26","date_gmt":"2023-02-01T07:00:26","guid":{"rendered":"https:\/\/www.converter.it\/?p=79180"},"modified":"2023-01-31T15:17:14","modified_gmt":"2023-01-31T14:17:14","slug":"better-future-innovia-films-unveils-new-communication-campaign","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/better-future-innovia-films-unveils-new-communication-campaign\/","title":{"rendered":"&#8220;Better Future&#8221;: Innovia Films unveils new communication campaign"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-79180 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visual_1920x1080px_5-300x169.png\" class=\"attachment-medium size-medium\" alt=\"campagna Innovia Films\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visual_1920x1080px_5-300x169.png 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visual_1920x1080px_5.png 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visuals_1920x1080px_2-300x169.png\" class=\"attachment-medium size-medium\" alt=\"campagna Innovia Films\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visuals_1920x1080px_2-300x169.png 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visuals_1920x1080px_2.png 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visuals_1920x1080px_4-300x169.png\" class=\"attachment-medium size-medium\" alt=\"campagna Innovia Films\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visuals_1920x1080px_4-300x169.png 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/Visuals_1920x1080px_4.png 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.converter.it\/en\/innovia-films-extends-its-iscc-plus-certification\/\" target=\"_blank\" rel=\"noopener\"><strong>Innovia Films<\/strong><\/a> just announced the launch of their new communication campaign <strong>\u201cBetter Future\u201d.<\/strong> The campaign underpins Innovia\u2018s role in <strong>creating better and more sustainable and recyclable materials for the future<\/strong>, which are used <strong>in consumer packaging, labels and for graphic films.<\/strong> Their long history in being a global innovator \u2013 and the leading manufacturer of BOPP (polypropylene) film.<\/p>\n<p>As the name Innovia suggests, <strong>it&#8217;s all about innovation, the future and progress.<\/strong> Innovia attaches great importance to further developing its products in such a way that they meet future requirements, both from the customer&#8217;s point of view and in a sustainable sense. Hence the new claim:<strong> \u2018Pack for progress\u2019<\/strong> and the headline mechanics: <strong>\u2018We give the future a better label\/package\/print\u2019,<\/strong> when developing sustainable and recyclable packaging that will benefit our environment using the base materials are essential.<\/p>\n<p>\u201c<em>That is at the heart of what we do. We wanted this reflected in our internal and external communication,<\/em>\u201d says <strong>Guenther Birkner, President of Innovia.<\/strong><\/p>\n<p><em>\u201cThe development of sustainable packaging solutions and the implementation on a larger scale is in full swing. <\/em><em>We have many exciting new developments to offer for applications such as polypropylene film for mono-material pouches and also polyolefin films that are used for low density shrink sleeves that automatically detach from PET bottles and float in the recycling process\u2026all of these examples illustrate how we see a better future for packaging without risking food waste\u201d <\/em>explains <strong>Simon Huber, Managing Director Innovia Films Europe.<\/strong><\/p>\n<p>The new campaign <strong>\u201cBetter Future\u201d<\/strong> will be rolled out globally within the next weeks and months and will be the center piece of the communication activities in the media, at trade fairs, internally and all the Innovia Films media channels.<\/p>\n<p>\u201c<em>We chose a very clean and modern design to reflect how current our work and film portfolio is for many industries. As we are a global company with customers in many countries, we wanted the campaign to be a universal one \u2013 we are proud to have achieved this and that the \u2018look and feel\u2019 of the campaign works in all regions. <\/em><em>The design of the campaign is very flexible so we can introduce new key visuals for various occasions.\u201d <\/em>concludes\u00a0<strong>Marika Knorr, Head of Sustainability &amp; Communications.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Innovia Films just announced the launch of their new communication campaign \u201cBetter Future\u201d. The campaign underpins Innovia\u2018s role in creating better and more sustainable and recyclable materials for the future, which are used in consumer packaging, labels and for graphic films. Their long history in being a global innovator \u2013 and the leading manufacturer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":79175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[455,463,461],"tags":[],"class_list":{"0":"post-79180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-converter-flessibili-carta-cartone","8":"category-flexible-films","9":"category-packaging-materials"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Better Future&quot;: Innovia Films unveils new campaign<\/title>\n<meta name=\"description\" content=\"Innovia Films just announced the launch of their new communication campaign \u201cBetter Future\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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