{"id":78965,"date":"2023-01-17T11:00:37","date_gmt":"2023-01-17T10:00:37","guid":{"rendered":"https:\/\/www.converter.it\/?p=78965"},"modified":"2023-01-13T14:21:32","modified_gmt":"2023-01-13T13:21:32","slug":"smurfit-kappa-and-walker-crisp-pack-in-cardboard-is-more-sustainable","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/smurfit-kappa-and-walker-crisp-pack-in-cardboard-is-more-sustainable\/","title":{"rendered":"Smurfit Kappa and  Walker: crisp pack in cardboard is more sustainable"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-78961\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-2rid-300x198.jpg\" alt=\"confezione patatine walker\" width=\"300\" height=\"198\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-2rid-300x198.jpg 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-2rid.jpg 425w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Thanks to Smurfit Kappa Walker crisp pack in cardboard is more sustainable:<b> eliminating 250 tonnes of plastic per year<\/b><\/p>\n<p class=\"p1\">PepsiCo-owned Walkers is a leading UK crisp brand aiming to <strong>reduce the 660 million plastic pack bags<\/strong> it produces per year. The challenge was to replace the outer plastic packaging on their 22 &amp; 24 multi-pack with a new sustainable cardboard alternative. The solution had to meet the retailers needs, the consumers high expectations of the brand and optimize supply chain efficiencies.<\/p>\n<p class=\"p1\"><strong>Better Planet Packaging<\/strong> is a <a href=\"https:\/\/www.converter.it\/en\/by-smurfit-kappa-italia-sustainable-safe-and-childproof-boxes\/\" target=\"_blank\" rel=\"noopener\">Smurfit Kappa<\/a> initiative, whose main purpose is to reduce packaging waste by creating more sustainable ones. It is not a war against plastic; it is an initiative to create a conscience about waste. And exactly this Better Planet Packaging design team and technical experts worked collaboratively with <strong>PepsiCo<\/strong> and their machine manufacturers to develop a 100% paper-based concept. They carried out a full supply chain analysis using the SupplySmart service to calculate the logistical benefits of moving to the new cardboard pack.<\/p>\n<p class=\"p1\"><strong>SupplySmart<\/strong> is a combination of unique tools, data and expertise that enables you to optimize your supply chain, directly and indirectly linked to packaging, with the reassurance that customers making fully risk-assessed decisions that will deliver measurable cost savings.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-78962\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-ridimensionato-300x225.jpg\" alt=\"confezione patatine walker\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-ridimensionato-300x225.jpg 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-ridimensionato-80x60.jpg 80w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-ridimensionato-265x198.jpg 265w, https:\/\/www.converter.it\/wp-content\/uploads\/2023\/01\/smurfit-pepsico-ridimensionato.jpg 425w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\">By switching the <strong>outer packaging to cardboard on the 22 and 24 multipacks<\/strong>, Walkers remove 250 tonnes of plastic from its supply chain each year, increase pallet load and deliver a faster and more efficient process. The new sustainable solution has improved visual impact in store, strengthened Walkers sustainable brand image and has <strong>received positive engagement through social media<\/strong>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to Smurfit Kappa Walker crisp pack in cardboard is more sustainable: eliminating 250 tonnes of plastic per year PepsiCo-owned Walkers is a leading UK crisp brand aiming to reduce the 660 million plastic pack bags it produces per year. The challenge was to replace the outer plastic packaging on their 22 &amp; 24 multi-pack [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":78961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[456,470,474],"tags":[],"class_list":{"0":"post-78965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-converter-cartotecnica","8":"category-environment-sustainability-and-circular-economy","9":"category-packaging-materials-converter-cartotecnica"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SSmurfit Kappa and Walker: pack in cardboard is more sustainable<\/title>\n<meta name=\"description\" content=\"Thanks to Smurfit Kappa Walker crisp pack in cardboard is more sustainable: eliminating 250 tonnes of plastic 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