{"id":77310,"date":"2022-10-05T10:30:26","date_gmt":"2022-10-05T08:30:26","guid":{"rendered":"https:\/\/www.converter.it\/?p=77310"},"modified":"2022-10-05T10:01:02","modified_gmt":"2022-10-05T08:01:02","slug":"upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/","title":{"rendered":"UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage"},"content":{"rendered":"<p><a href=\"https:\/\/www.converter.it\/en\/upm-raflatac-the-innovative-value-chain-enables-the-utilization-of-label-waste-as-a-raw-material-for-building-insulation\/\" target=\"_blank\" rel=\"noopener\">UPM Raflatac <\/a>\u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB). This new tool allows designers to bring the designs to life by downloading high-definition images and utilizing the selected label material in their preferred design software.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-77306\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1-300x200.jpg 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201cThe digital swatchbook was created with designers in mind. There are plenty of label materials available for wine, spirits and beverage, but the challenge is to find the right match to the packaging and to find it easy and fast. As we now live in a world with less face-to-face meetings, it is essential to have an efficient, user-friendly, and innovative digital tool that can change the landscape of label and packaging design,\u201d says\u00a0<strong>Stefano Pistoni<\/strong>, Senior Manager, Business Development, Wine, Spirits and Beverage, UPM Raflatac.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-77308\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_WSC_Gin_3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_WSC_Gin_3-300x200.jpg 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_WSC_Gin_3.jpg 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201cFor us at Advision, the UPM Raflatac Digital Swatchbook is a new incredible tool to support our creative and design workflow. We have already tried the high-resolution textures download and just in a few minutes we created mockups and realistic renderings. This new tool has two strengths: it greatly simplifies our work and helps us to convey our idea of the final result to clients in a realistic way,\u201d stated\u00a0<strong>Matteo<\/strong><strong>\u00a0<\/strong><strong>Zantedeschi<\/strong>, Art Director, Advision.<\/p>\n<p>The digital swatchbook allows users to search by visual appearance of face material or by features and functionalities of the material. As a global tool, the swatchbook is segmented by region to provide a highly customized user experience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB). This new tool allows designers to bring the designs to life by downloading high-definition images and utilizing the selected label material in their preferred design software. \u201cThe digital swatchbook was created with designers in mind. There are plenty of label [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[455,465,461],"tags":[],"class_list":["post-77310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-converter-flessibili-carta-cartone","category-labels","category-packaging-materials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UPM Raflatac presented digital label material swatchbook<\/title>\n<meta name=\"description\" content=\"UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB) for label converters\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPM Raflatac presented digital label material swatchbook\" \/>\n<meta property=\"og:description\" content=\"UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB) for label converters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/\" \/>\n<meta property=\"og:site_name\" content=\"Converter\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T08:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"567\" \/>\n\t<meta property=\"og:image:height\" content=\"378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Converter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Converter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/\"},\"author\":{\"name\":\"Converter\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/b2e394dc5b62985280853bee849121fd\"},\"headline\":\"UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage\",\"datePublished\":\"2022-10-05T08:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/\"},\"wordCount\":255,\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/UPM-RAF_Digital-Swatchbook-image-1.jpg\",\"articleSection\":[\"Converter \u2013 Flessibili \u2013 Carta \u2013 Cartone\",\"Labels\",\"Packaging - Materials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/\",\"name\":\"UPM Raflatac presented digital label material swatchbook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/UPM-RAF_Digital-Swatchbook-image-1.jpg\",\"datePublished\":\"2022-10-05T08:30:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/b2e394dc5b62985280853bee849121fd\"},\"description\":\"UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB) for label converters\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/UPM-RAF_Digital-Swatchbook-image-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/UPM-RAF_Digital-Swatchbook-image-1.jpg\",\"width\":567,\"height\":378},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.converter.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/\",\"name\":\"Converter\",\"description\":\"Riviste tecniche di Stampa e Imballaggi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.converter.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/b2e394dc5b62985280853bee849121fd\",\"name\":\"Converter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0abc22c129dc4223656982c585b9e72905780b6e1c6e6154605144d08de252e3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0abc22c129dc4223656982c585b9e72905780b6e1c6e6154605144d08de252e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0abc22c129dc4223656982c585b9e72905780b6e1c6e6154605144d08de252e3?s=96&d=mm&r=g\",\"caption\":\"Converter\"},\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UPM Raflatac presented digital label material swatchbook","description":"UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB) for label converters","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/","og_locale":"en_US","og_type":"article","og_title":"UPM Raflatac presented digital label material swatchbook","og_description":"UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB) for label converters","og_url":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/","og_site_name":"Converter","article_published_time":"2022-10-05T08:30:26+00:00","og_image":[{"width":567,"height":378,"url":"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg","type":"image\/jpeg"}],"author":"Converter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Converter","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#article","isPartOf":{"@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/"},"author":{"name":"Converter","@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/b2e394dc5b62985280853bee849121fd"},"headline":"UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage","datePublished":"2022-10-05T08:30:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/"},"wordCount":255,"image":{"@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#primaryimage"},"thumbnailUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg","articleSection":["Converter \u2013 Flessibili \u2013 Carta \u2013 Cartone","Labels","Packaging - Materials"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/","url":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/","name":"UPM Raflatac presented digital label material swatchbook","isPartOf":{"@id":"https:\/\/www.converter.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#primaryimage"},"image":{"@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#primaryimage"},"thumbnailUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg","datePublished":"2022-10-05T08:30:26+00:00","author":{"@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/b2e394dc5b62985280853bee849121fd"},"description":"UPM Raflatac \u00a0presented a dynamic digital label material swatchbook for wine, spirits and beverage (WSB) for label converters","breadcrumb":{"@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#primaryimage","url":"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg","contentUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2022\/10\/UPM-RAF_Digital-Swatchbook-image-1.jpg","width":567,"height":378},{"@type":"BreadcrumbList","@id":"https:\/\/www.converter.it\/en\/upm-raflatac-unveils-new-global-digital-label-material-swatchbook-for-wine-spirits-and-beverage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.converter.it\/en\/"},{"@type":"ListItem","position":2,"name":"UPM Raflatac unveils new Global Digital Label Material Swatchbook for Wine, Spirits and Beverage"}]},{"@type":"WebSite","@id":"https:\/\/www.converter.it\/en\/#website","url":"https:\/\/www.converter.it\/en\/","name":"Converter","description":"Riviste tecniche di Stampa e Imballaggi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.converter.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/b2e394dc5b62985280853bee849121fd","name":"Converter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0abc22c129dc4223656982c585b9e72905780b6e1c6e6154605144d08de252e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0abc22c129dc4223656982c585b9e72905780b6e1c6e6154605144d08de252e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0abc22c129dc4223656982c585b9e72905780b6e1c6e6154605144d08de252e3?s=96&d=mm&r=g","caption":"Converter"},"url":"https:\/\/www.converter.it\/en\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/77310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/comments?post=77310"}],"version-history":[{"count":2,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/77310\/revisions"}],"predecessor-version":[{"id":77312,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/77310\/revisions\/77312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/media\/77306"}],"wp:attachment":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/media?parent=77310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/categories?post=77310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/tags?post=77310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}