{"id":71264,"date":"2021-10-27T09:44:31","date_gmt":"2021-10-27T07:44:31","guid":{"rendered":"https:\/\/www.converter.it\/pro-carton-appoints-new-general-manager\/"},"modified":"2021-10-27T09:47:17","modified_gmt":"2021-10-27T07:47:17","slug":"pro-carton-appoints-new-general-manager","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/pro-carton-appoints-new-general-manager\/","title":{"rendered":"Pro Carton appoints new General Manager"},"content":{"rendered":"

\"\"Winfried Muehling<\/a> is new General Manager of Pro Carton<\/a> – following the recent retirement of Tony Hitchin. With sustainability high on the agenda of many FMCG businesses, Winfried Muehling will continue to promote the many advantages of cartonboard and cartons to brand owners, retailers, consumers, and government.<\/p>\n

An industry expert with global experience
\n<\/strong>With almost 30-years\u2019 experience working in the global packaging and FMCG industry, Winfried Muehling has held managerial positions in the chemical, food and beverage and capital equipment sectors, demonstrating a passion to bring stakeholders along the value chain together and to deliver consistent commercial and operational excellence.
\nHis previous roles include, Vice President Corporate Accounts at Ecolab, Sales Director for
\nMM Board & Paper, Vice President Sales Management at Tetra Pak, and most recently at Amcor as Global Key Account Director, based in Singapore.<\/p>\n

Putting cartonboard in the spotlight
\n<\/strong>As the packaging industry evolves from a linear to a circular economy model, Winfried Muehling will promote cartons as a modern, renewable and recyclable form of packaging, as well as highlighting their unique design and promotional assets.
\nThere is a strong case for brands to adopt sustainable packaging, with Pro Carton\u2019s own research showing that 60% of European consumers base their purchasing decisions on a product’s packaging. As such, Winfried Muehling\u2019s main objective will be to demonstrate the benefits to FMCG and Pharma companies as well as to retailers in order to make cartons and cartonboard their first choice when seeking green packaging solutions.<\/p>\n

\u201cI am delighted that Winfried has joined the Pro Carton team. He brings a wealth of industry knowledge and experience, from a global perspective, and has an innate understanding of consumer trends and expectations within packaging. We know Winfried to have a \u201cplay to win\u201d attitude, this will support the industry and Pro Carton\u2019s members to develop to the next level\u201d, said<\/strong> Horst Bittermann, President of Pro Carton – <\/strong>\u201cI thank Tony Hitchin for five years of dedicated service that have put cartonboard at the heart of conversations about sustainable packaging. Now, with the UN Climate Change Conference (COP26) taking place in just a few weeks, we are at a pivotal time. Businesses need to consider their choices and under Winfried\u2019s leadership Pro Carton will further promote the sustainability credentials of cartons, positioning it as the material of choice for forward thinking brands. Packaging from nature \u2013 Packaging for nature!\u201d<\/p>\n

\u201cIt is an honour to be appointed as the new General Manager of Pro Carton and I am excited for the opportunities that lie ahead. The cartonboard industry has worked hard to ensure consumers see cartonboard and cartons as the best choice when it comes to environmentally friendly packaging. We must further stress the unique advantages, positioning it as a natural packaging material, produced from renewable resources, that can be recycled time and time again. With cartonboard we meet all the requirements for a circular economy today already. I am passionate about the environment and protecting it for future generations, which is why I want to ensure cartonboard packaging becomes the premier sustainable packaging solution\u201d, commented <\/strong>Winfried Muehling, General Manager of Pro Carton.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Winfried Muehling is new General Manager of Pro Carton – following the recent retirement of Tony Hitchin. With sustainability high on the agenda of many FMCG businesses, Winfried Muehling will continue to promote the many advantages of cartonboard and cartons to brand owners, retailers, consumers, and government. An industry expert with global experience With almost […]<\/p>\n","protected":false},"author":2,"featured_media":71262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[456,476,477],"tags":[],"class_list":{"0":"post-71264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-converter-cartotecnica","8":"category-industry-news-converter-cartotecnica","9":"category-paper-and-carton-packaging-materials-converter-cartotecnica"},"acf":[],"yoast_head":"\nPro Carton appoints new General Manager<\/title>\n<meta name=\"description\" content=\"Packaging Expert, Winfried Muehling, joins Pro Carton association following Tony Hitchin\u2019s retirement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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