{"id":70361,"date":"2021-09-15T11:55:31","date_gmt":"2021-09-15T09:55:31","guid":{"rendered":"https:\/\/www.converter.it\/make-a-mark-collaboration-platform-to-accelerate-innovation-in-wine-and-spirits-packaging\/"},"modified":"2021-09-14T17:29:51","modified_gmt":"2021-09-14T15:29:51","slug":"make-a-mark-collaboration-platform-to-accelerate-innovation-in-wine-and-spirits-packaging","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/make-a-mark-collaboration-platform-to-accelerate-innovation-in-wine-and-spirits-packaging\/","title":{"rendered":"\u2018Make a Mark\u2019: collaboration platform to accelerate innovation in wine and spirits packaging"},"content":{"rendered":"<p><strong>Avery Dennison, ESTAL and LEONHARD KURZ<\/strong> are launching Make a Mark, a three-year collaboration initiative for designers, printers and materials providers intended to break new ground in sustainable and innovative wine and spirits packaging.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-70359\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/09\/Avery-Dennison-Kurz-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/09\/Avery-Dennison-Kurz-300x187.jpg 300w, https:\/\/www.converter.it\/wp-content\/uploads\/2021\/09\/Avery-Dennison-Kurz.jpg 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201cSince wine and spirits packaging is more than just a glass bottle and stopper, we thought, why not join forces with the most respected industry leaders in labeling and finishing \u2014 Avery Dennison and LEONHARD KURZ \u2014 to see how much further we can push creative innovation?\u201d <strong>ESTAL CEO Gerard Albert\u00ed said of the initiative.<\/strong> \u201cAnd what if we invited some of the world\u2019s top packaging designers and turned this into a platform for showcasing new creative ideas while also building an inspiring design community?\u201d<\/p>\n<p>Make a Mark will kick off at <strong>Luxepack Monaco<\/strong> with the unveiling of a book featuring bold and provocative concepts by 18 of the world\u2019s most creative packaging designers.<br \/>\nPrinted in a limited edition of 2,000 copies, the book is the first of several expected in a <em>Make a Mark<\/em> series, and one of many planned projects aimed at bringing together brands, designers, and materials providers over the next three years.<\/p>\n<p>\u201cWe are all more innovative when we collaborate,\u201d <strong>said Vladimir Tyulpin, Avery Dennison\u2019s Market Segment Leader &#8211; Wine &amp; Spirits.<\/strong> \u201cAnd innovation is more essential than ever. The urgent need for sustainable packaging, the new ways COVID-19 is forcing us to shop, and the increasingly crowded playing fields in wine and spirits all demand bold new approaches, from the bottle shape to the label material to the design. Make a Mark was created to kick down the barriers that separate the contributors to wine and spirits packaging and give us more opportunities to collaborate and innovate.\u201d<\/p>\n<p>\u201cWith [Make a Mark\u2019s] tremendous synergy and inspiration for those involved, we want to break boundaries and make impossible things possible\u201d, <strong>said St\u00e9phane Roy\u00e8re, Head of Business Area Packaging and Print at LEONHARD KURZ.<\/strong><\/p>\n<p><strong>A focus on sustainability, luxury and innovation<br \/>\n<\/strong>Some of the most awarded packaging design studios on a worldwide basis decided to come on board and be part of the Make a Mark project \u2014 Anagrama from Mexico, Boldrini &amp; Ficcardi from Argentina, Butterfly Cannon from United Kingdom, Chad Michael Studio from USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio from Chile, MARK Studio from South Africa, Motherland from Sweden, Pocket Rocket Creative from UK, RitaRivotti from Portugal, Ruska Mart\u00edn Associates from Germany and Spain, SeriesNemo and Supperstudio from Spain, Servaire &amp; Co and Studio Cr\u00e9a\u2019 Design from France, Smith Lumen and Spazio Di Paolo from Italy.<br \/>\nThey were asked to develop a wine or spirit brand concept combining sustainability, luxury and innovation. They were free to bring their boldest ideas to life without the usual constraints of costs, tight deadlines, and client requirements. Access to some of the industry\u2019s latest technologies enabled them to execute their ideas.<\/p>\n<p>Among the concepts featured in the book are a wine brand that draws energy and color from Argentina\u2019s move toward democracy in the early 1980s; a whiskey brand that pairs elegance with acknowledgement of the crises facing freshwater and oceans; an acquavite that pays homage to the volcanic origins of Sicily; and a gin inspired by the iconic 1990s TV show Baywatch, complete with a mini life preserver that gauges the level of liquid in the bottle.<\/p>\n<p>A limited number of sample packets and more information about the Make a Mark book and initiative are available at <a href=\"http:\/\/makeamark.world\/\" target=\"_blank\" rel=\"noopener\">makeamark.world<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avery Dennison, ESTAL and LEONHARD KURZ are launching Make a Mark, a three-year collaboration initiative for designers, printers and materials providers intended to break new ground in sustainable and innovative wine and spirits packaging. \u201cSince wine and spirits packaging is more than just a glass bottle and stopper, we thought, why not join forces with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":70359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[455,465,461],"tags":[],"class_list":{"0":"post-70361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-converter-flessibili-carta-cartone","8":"category-labels","9":"category-packaging-materials"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Make a Mark\u2019: platform to accelerate innovation in packaging<\/title>\n<meta name=\"description\" content=\"Make a Mark, collaboration initiative for 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