{"id":64438,"date":"2020-05-13T11:43:53","date_gmt":"2020-05-13T09:43:53","guid":{"rendered":"https:\/\/www.converter.it\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/"},"modified":"2021-06-22T17:26:14","modified_gmt":"2021-06-22T15:26:14","slug":"new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/","title":{"rendered":"New contract options from Heidelberg boost overall efficiency of print shops"},"content":{"rendered":"<p><a href=\"https:\/\/www.converter.it\/en\/one-year-after-signing-up-to-heidelberg-subscription-the-verdict-at-klampfer-group-is-positive\/\" target=\"_blank\" rel=\"noopener\">The subscription model of Heidelber<\/a> \u2013\u00a0under which customers no longer pay for the equipment they use, but simply for the number of sheets produced\u00a0\u2013\u00a0has now become successfully established in the graphic arts industry. The company is therefore further expanding its data-based contract business and adding to its existing Heidelberg Subscription portfolio, placing greater emphasis on its partnership-based approach. All the new options support the Smart Print Shop concept developed by Heidelberg. The now available Print Site Contracts provide a variable combination of consumables, services, software, performance consulting, training, and equipment solutions in a single package with the aim of further improving print shops\u2019 machine availability and overall performance.<\/p>\n<p><strong>Print Site Contracts\u00a0\u2013\u00a0four contract packages aimed at making customers more profitable<br \/>\n<\/strong><\/p>\n<figure id=\"attachment_34654\" aria-describedby=\"caption-attachment-34654\" style=\"width: 378px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34654 \" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/05\/Heidelberg_Subscription_2-300x200.jpg\" alt=\"\" width=\"378\" height=\"252\" \/><figcaption id=\"caption-attachment-34654\" class=\"wp-caption-text\">A new, scalable contract portfolio is placing greater emphasis on the partnership-based approach adopted by Heidelberg and focusing on improving the performance of its customers.<\/figcaption><\/figure>\n<p>Print Site Contracts are available in the form of <strong>lifecycle agreements<\/strong> or <strong>subscription<\/strong>. Customers have a choice of four packages with different scopes of services and methods of payment. They range from a <em><strong>\u201cLifecycle Smart\u201d<\/strong> <\/em>contract that includes services and consumables to a <em><strong>\u201cSubscription Plus\u201d<\/strong> <\/em>package that covers consulting, training, service, consumables, Prinect software, and equipment solutions. All four packages aim to maximize customers\u2019 overall equipment efficiency (OEE), which represents the actual added value when compared to purchasing individual components.<\/p>\n<p>Along with reducing makeready and throughput times, the overall focus is on increasing net output while also generating less waste. In addition to state-of-the-art equipment solutions and on-site process consulting, customers also benefit from the many years of experience and expertise on which Heidelberg application specialists base recommendations, such as the appropriate consumables for a particular situation.<br \/>\nThe monthly fees for the standard <em><strong>\u201cLifecycle Smart\u201d<\/strong><\/em> and <em><strong>\u201cLifecycle Plus\u201d<\/strong> <\/em>packages are determined by the services used. In the case of the <em><strong>\u201cSubscription Smart\u201d and \u201cSubscription Plus\u201d<\/strong> <\/em>options, on the other hand, they depend on the actual output. The packages can be combined with the purchase of a new press or based on the customer\u2019s existing equipment.<\/p>\n<p>Customers opting for one of these contracts can rest assured that only coordinated consumables and services of the usual high Heidelberg quality are used. They also avoid the considerable expense of obtaining each of the offerings included in the contract individually. The Heidelberg Assistant digital portal plays a key role, too, providing contract customers with a digital link to a whole host of additional services such as a vendor-managed inventory, important real-time information relating to their company\u2019s performance, and easy access to the Heidelberg eShop.<br \/>\n\u201cHeidelberg is helping to improve the print shop production process with our new range of partnership-based Print Site Contracts, leaving customers to focus more on their market, and on developing service and product innovations,\u201d says Garo Derderian, head of Lifecycle Business at Heidelberg.<\/p>\n<figure id=\"attachment_34655\" aria-describedby=\"caption-attachment-34655\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34655\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/05\/Heidelberg_Subscription_3.jpg\" alt=\"\" width=\"850\" height=\"442\" \/><figcaption id=\"caption-attachment-34655\" class=\"wp-caption-text\">The additional contract options from Heidelberg aim to ensure the potential of the company\u2019s equipment solutions is utilized to the full in practice.<\/figcaption><\/figure>\n<p>With its expanded contract portfolio, Heidelberg is making an altogether more active contribution to improving print shop performance. \u201cPerfect interaction of the various components is the only way of optimizing the production process. The extensive wealth of data obtained via the link to machines in the service environment, which Heidelberg makes a point of utilizing for the new contracts, plays a key role in this regard,\u201d explains Derderian.<\/p>\n<p><strong>Global market launch of Heidelberg Subscription on schedule<br \/>\n<\/strong>The worldwide market rollout of Heidelberg Subscription is progressing according to plan. The company has now won over numerous packaging, label, and commercial printing customers on every continent. With this model, Heidelberg is following the growing equipment-as-a-service trend in mechanical engineering and moving further away from simply selling presses. Customers only pay for a productive industrial service, that is the number of sheets actually printed. Under the top configuration level of the model, Heidelberg offers a complete smart system comprising equipment, software, all the necessary consumables\u00a0\u2013\u00a0such as printing plates, inks, coatings, washup solutions, and blankets\u00a0\u2013\u00a0as well as a comprehensive service and consulting portfolio geared to availability. If customers so wish, the company will also take care of all aspects of automated logistics operations for consumables as part of a subscription package (vendor-managed inventory).<br \/>\n\u201cThe ongoing development of data-based capabilities is creating a performance profile that is unique in the industry. The contracts\u2019 focus on optimizing Heidelberg products during the operating phase has now become a vital focal point of the company\u2019s strategy and ensures the innovative edge of its high-end equipment solutions is put to good use,\u201d underlines Dr.\u00a0David Schmedding, who is in charge of the new business models at Heidelberg.<\/p>\n<p><strong>In the medium term, Heidelberg is planning to generate around 30\u00a0percent of its total sales from contract business.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The subscription model of Heidelber \u2013\u00a0under which customers no longer pay for the equipment they use, but simply for the number of sheets produced\u00a0\u2013\u00a0has now become successfully established in the graphic arts industry. The company is therefore further expanding its data-based contract business and adding to its existing Heidelberg Subscription portfolio, placing greater emphasis on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-64438","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New contract options from Heidelberg boost overall efficiency of print shops - Converter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New contract options from Heidelberg boost overall efficiency of print shops - Converter\" \/>\n<meta property=\"og:description\" content=\"The subscription model of Heidelber \u2013\u00a0under which customers no longer pay for the equipment they use, but simply for the number of sheets produced\u00a0\u2013\u00a0has now become successfully established in the graphic arts industry. The company is therefore further expanding its data-based contract business and adding to its existing Heidelberg Subscription portfolio, placing greater emphasis on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/\" \/>\n<meta property=\"og:site_name\" content=\"Converter\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T09:43:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T15:26:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/Heidelberg_Subscription_2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"567\" \/>\n\t<meta property=\"og:image:height\" content=\"378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"a.dam_1655\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"a.dam_1655\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/\"},\"author\":{\"name\":\"a.dam_1655\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\"},\"headline\":\"New contract options from Heidelberg boost overall efficiency of print shops\",\"datePublished\":\"2020-05-13T09:43:53+00:00\",\"dateModified\":\"2021-06-22T15:26:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/\"},\"wordCount\":819,\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Heidelberg_Subscription_2-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/\",\"name\":\"New contract options from Heidelberg boost overall efficiency of print shops - Converter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Heidelberg_Subscription_2-1.jpg\",\"datePublished\":\"2020-05-13T09:43:53+00:00\",\"dateModified\":\"2021-06-22T15:26:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Heidelberg_Subscription_2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Heidelberg_Subscription_2-1.jpg\",\"width\":567,\"height\":378},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.converter.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New contract options from Heidelberg boost overall efficiency of print shops\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/\",\"name\":\"Converter\",\"description\":\"Riviste tecniche di Stampa e Imballaggi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.converter.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\",\"name\":\"a.dam_1655\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g\",\"caption\":\"a.dam_1655\"},\"sameAs\":[\"https:\\\/\\\/www.converter.it\"],\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/author\\\/a-dam_1655\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New contract options from Heidelberg boost overall efficiency of print shops - Converter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/","og_locale":"en_US","og_type":"article","og_title":"New contract options from Heidelberg boost overall efficiency of print shops - Converter","og_description":"The subscription model of Heidelber \u2013\u00a0under which customers no longer pay for the equipment they use, but simply for the number of sheets produced\u00a0\u2013\u00a0has now become successfully established in the graphic arts industry. The company is therefore further expanding its data-based contract business and adding to its existing Heidelberg Subscription portfolio, placing greater emphasis on [&hellip;]","og_url":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/","og_site_name":"Converter","article_published_time":"2020-05-13T09:43:53+00:00","article_modified_time":"2021-06-22T15:26:14+00:00","og_image":[{"width":567,"height":378,"url":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/Heidelberg_Subscription_2-1.jpg","type":"image\/jpeg"}],"author":"a.dam_1655","twitter_card":"summary_large_image","twitter_misc":{"Written by":"a.dam_1655","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#article","isPartOf":{"@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/"},"author":{"name":"a.dam_1655","@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/740a13d7180b4b2236ba3480fab310a9"},"headline":"New contract options from Heidelberg boost overall efficiency of print shops","datePublished":"2020-05-13T09:43:53+00:00","dateModified":"2021-06-22T15:26:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/"},"wordCount":819,"image":{"@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#primaryimage"},"thumbnailUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/Heidelberg_Subscription_2-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/","url":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/","name":"New contract options from Heidelberg boost overall efficiency of print shops - Converter","isPartOf":{"@id":"https:\/\/www.converter.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#primaryimage"},"image":{"@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#primaryimage"},"thumbnailUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/Heidelberg_Subscription_2-1.jpg","datePublished":"2020-05-13T09:43:53+00:00","dateModified":"2021-06-22T15:26:14+00:00","author":{"@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/740a13d7180b4b2236ba3480fab310a9"},"breadcrumb":{"@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#primaryimage","url":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/Heidelberg_Subscription_2-1.jpg","contentUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/Heidelberg_Subscription_2-1.jpg","width":567,"height":378},{"@type":"BreadcrumbList","@id":"https:\/\/www.converter.it\/en\/new-contract-options-from-heidelberg-boost-overall-efficiency-of-print-shops\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.converter.it\/en\/"},{"@type":"ListItem","position":2,"name":"New contract options from Heidelberg boost overall efficiency of print shops"}]},{"@type":"WebSite","@id":"https:\/\/www.converter.it\/en\/#website","url":"https:\/\/www.converter.it\/en\/","name":"Converter","description":"Riviste tecniche di Stampa e Imballaggi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.converter.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/740a13d7180b4b2236ba3480fab310a9","name":"a.dam_1655","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g","caption":"a.dam_1655"},"sameAs":["https:\/\/www.converter.it"],"url":"https:\/\/www.converter.it\/en\/author\/a-dam_1655\/"}]}},"_links":{"self":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/64438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/comments?post=64438"}],"version-history":[{"count":1,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/64438\/revisions"}],"predecessor-version":[{"id":68758,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/64438\/revisions\/68758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/media\/58760"}],"wp:attachment":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/media?parent=64438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/categories?post=64438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/tags?post=64438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}