{"id":64240,"date":"2020-12-03T08:31:39","date_gmt":"2020-12-03T07:31:39","guid":{"rendered":"https:\/\/www.converter.it\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\/"},"modified":"2021-06-22T17:29:13","modified_gmt":"2021-06-22T15:29:13","slug":"4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\/","title":{"rendered":"4evergreen alliance strives for full circularity of fibre-based packaging"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-37381\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/12\/4evergreen-Twitter-card-solo-copia-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" \/>The wood fibre-based packaging alliance 4evergreen held last November its online launch event entitled \u201cPerfecting circularity with fibrebased packaging\u201d. The launch event included a panel debate with industry leaders from Stora Enso (Finland), Huhtamaki (Finland), Mars (US), Nestl\u00e9 (Switzerland) and Smurfit Kappa (Ireland). It highlighted the alliance\u2019s vision to advance circularity of fibre-based packaging further and introduced the sector\u2019s existing circular and sustainable best practices. By following a holistic approach and adopting innovative solutions, 4evergreen aims to increase the recycling rates of fibre-based packaging to 90% by 2030.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-37382\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/12\/4evergreen-300x144.jpg\" alt=\"\" width=\"300\" height=\"144\" \/>4evergreen (<a href=\"https:\/\/4evergreenforum.eu\">https:\/\/4evergreenforum.eu<\/a>) is a cross-industry alliance aiming at boosting the contribution of fibre-based packaging to the circular economy across the value chain. The alliance\u2019s vision is to perfect the circularity of fibre-based packaging to contribute to a climate neutral and sustainable society. The alliance already counts 55 active members across the fibre-based packaging value chain, including leading brand owners: Nestl\u00e9, Mars, P&amp;G, Danone, IKEA, Kellogg\u2019s, Ferrero, and more.<\/p>\n<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-37380\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/12\/4evergreen_event_3-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" \/>Virginijus Sinkevi\u010dius, EU Commissioner for Environment, Oceans and Fisheries, welcomed the initiative of the fibre-based packaging industry:<\/strong><\/em> \u201cThe mission of 4evergreen is clearly in line with the thinking of the European Commission and our objectives for a circular low-carbon future. The Circular Economy can put Europe back on its feet, and packaging is an important part of the new Circular Economy Action plan, it commits to ensuring that less packaging waste is generated overall and that all packaging is reusable or recyclable in an economically viable way in 2030.\u201d<\/p>\n<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-37379\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/12\/4evergreen_event_2-300x165.jpg\" alt=\"\" width=\"300\" height=\"165\" \/>Susanne Haase, programme director of 4evergreen, introduced the alliance\u2019s vision and mission and highlighted the solid achievements of the industry:<\/strong><\/em> \u201cFibre-based packaging is the most collected and recycled packaging material in Europe. Already today, we exceed the targets set for us by European legislation, but being good should not stop us from getting better\u201d. \u201cWe will support the fibre-based industry value chain contribution to a climate neutral society by offering alternative packaging formats made of circular and renewable materials,\u201d <em><strong>stated Annica Bresky, president and CEO of Stora Enso. Tony Smurfit, CEO of Smurfit Kappa, added:<\/strong><\/em> \u201cI am convinced that our creativity for adopting innovative solutions and our commitment to the shared vision of perfecting circularity for all fibre-based packaging will make the alliance a great success.\u201d<\/p>\n<p>As highlighted by key brands panellists from Mars and Nestl\u00e9, the alliance aims to further optimize and promote its circularity, climate and environmental impact by focusing on improving the current circular performance of packaging used for household and on-the-go products. 4evergreen will focus on the following activities:<\/p>\n<ul>\n<li>Develop design for circularity guidelines for fibre-based packaging;<\/li>\n<li>Establish industry-wide recyclability evaluation protocol for fibre-based packaging;<\/li>\n<li>Publish guidelines for improved collection and sorting of fibre-based packaging in Europe;<\/li>\n<li>Drive innovations in areas increasing circularity of fibre-based packaging.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The wood fibre-based packaging alliance 4evergreen held last November its online launch event entitled \u201cPerfecting circularity with fibrebased packaging\u201d. The launch event included a panel debate with industry leaders from Stora Enso (Finland), Huhtamaki (Finland), Mars (US), Nestl\u00e9 (Switzerland) and Smurfit Kappa (Ireland). It highlighted the alliance\u2019s vision to advance circularity of fibre-based packaging further [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-64240","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4evergreen alliance strives for full circularity of fibre-based packaging - Converter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.converter.it\/en\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4evergreen alliance strives for full circularity of fibre-based packaging - Converter\" \/>\n<meta property=\"og:description\" content=\"The wood fibre-based packaging alliance 4evergreen held last November its online launch event entitled \u201cPerfecting circularity with fibrebased packaging\u201d. The launch event included a panel debate with industry leaders from Stora Enso (Finland), Huhtamaki (Finland), Mars (US), Nestl\u00e9 (Switzerland) and Smurfit Kappa (Ireland). It highlighted the alliance\u2019s vision to advance circularity of fibre-based packaging further [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.converter.it\/en\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Converter\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T07:31:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T15:29:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/4evergreen-Twitter-card-solo-copia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"567\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"a.dam_1655\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"a.dam_1655\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\\\/\"},\"author\":{\"name\":\"a.dam_1655\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\"},\"headline\":\"4evergreen alliance strives for full circularity of fibre-based packaging\",\"datePublished\":\"2020-12-03T07:31:39+00:00\",\"dateModified\":\"2021-06-22T15:29:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\\\/\"},\"wordCount\":471,\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/4evergreen-Twitter-card-solo-copia-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\\\/\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/4evergreen-alliance-strives-for-full-circularity-of-fibre-based-packaging\\\/\",\"name\":\"4evergreen alliance strives for full circularity of fibre-based packaging - 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