{"id":64105,"date":"2020-09-29T06:10:48","date_gmt":"2020-09-29T04:10:48","guid":{"rendered":"https:\/\/www.converter.it\/heidelberg-launches-customer-campaign-expert-knowledge-at-the-push-of-a-button-during-innovation-week\/"},"modified":"2021-06-22T17:27:44","modified_gmt":"2021-06-22T15:27:44","slug":"heidelberg-launches-customer-campaign-expert-knowledge-at-the-push-of-a-button-during-innovation-week","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/heidelberg-launches-customer-campaign-expert-knowledge-at-the-push-of-a-button-during-innovation-week\/","title":{"rendered":"Heidelberg launches customer campaign: expert knowledge at the push of a button during \u201cInnovation Week\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-36290\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/09\/Heidelberg-Innovation-week-2-300x212.jpg\" alt=\"\" width=\"335\" height=\"237\" \/>Heidelberg is launching a global customer campaign this fall. Worth knowing, digital, personal \u2013 with the \u201cInnovation Week\u201d from October 19 to 23, 2020, the company is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. Under the motto \u201cUnfold your potential\u201d, Heidelberg will showcase the potential offered by the digitization of processes for the commercial, label, and packaging printing segments. The aim is to increase the productivity and competitiveness of print shops. The company will present answers to the challenges in the print media industry and how to make the industry fit for the future: with innovative technologies, new business models, and end-to-end solutions to boost performance.<\/p>\n<p><em><strong>Going deeper in one-on-one conversations with sales staff in more than 35 countries, 30 languages, and 15 time zones<\/strong><\/em><br \/>\nIn all the online presentations, customers will be able to ask the experts any questions they might have. Another special highlight is the one-on-one conversations with the local Heidelberg sales staff \u2013 in more than 35 countries, 30 languages, and 15 time zones \u2013 that can be booked now. \u201cWe see ourselves as our customers\u2019 partner, and want to show the benefits offered by our new products and innovations,\u201d explains Ludwig Allgoewer, Head of Global Sales and Marketing at Heidelberg. \u201cWe give our customers and interested participants the opportunity to benefit from our experts\u2019 knowledge by clarifying questions easily and directly with their Heidelberg contact in a video chat.\u201d These one-on-one sessions will be supported by staff from the global product management network \u2013 similar to what would happen at a trade fair.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-36289\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2020\/09\/Heidelberg-Innovation-week-1-300x212.jpg\" alt=\"\" width=\"335\" height=\"237\" \/>New brand experience across all channels offers expertise from the technological leader<br \/>\nEverything in the five-day online event is focused on sharing knowledge about the pressing issues in the industry. How can commercial printing companies reduce complexity and at the same time increase efficiency and productivity? This and other topics are covered in the first two days on the commercial segment. On the third day the participants will, for example, learn how to produce highly finished labels economically, and at a high standard. The contribution made by consumables and digital services to stable packaging production is one of the presentations during the final two days, which are dedicated to packaging where, Heidelberg focuses on folding carton production.<br \/>\nThe presentations will be held in German and English, and will be offered with subtitles in six other languages: French, Italian, Japanese, Portuguese, Russian, and Spanish.<\/p>\n<p><em><strong>Easy and free of charge registration<\/strong><\/em><br \/>\nAnyone interested can register simply and free of charge now using the link <a href=\"https:\/\/innovationweek.heidelberg.com\/it\" target=\"_blank\" rel=\"noopener\">\u201cheidelberg.com\/innovationweek\u201d<\/a>, and set up their own agenda, whether product presentations or innovation talks. One registration offers access to everything. All online presentations will be available as recordings after the Innovation Week.<\/p>\n<p><em><strong>Digital customer experience accessible via new myHD app<\/strong><\/em><br \/>\nThe Innovation Week can also be accessed via the new mobile myHD app from Heidelberg. As a digital interface, the app is another milestone in the customer relationship.<br \/>\nThe myHD app provides the user with information about the company\u2019s new products, services, and presentations before, during, and after Innovation Week. The app also conveniently offers contact details of speakers and Heidelberg experts. Registered users will in future also gain access to their print shops\u2019 key performance indicators, should they wish.<br \/>\nmyHD was launched last September 28, and it is be available to download in German and English in Google Play (Android) <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.hdmmyhd&amp;hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/play.google.com\/store\/apps\/details?id=com.hdmmyhd&amp;hl=de<\/a> and in the App Store (iOS) <a href=\"https:\/\/apps.apple.com\/de\/app\/myhd\/id1481438594\" target=\"_blank\" rel=\"noopener\">https:\/\/apps.apple.com\/de\/app\/myhd\/id1481438594<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heidelberg is launching a global customer campaign this fall. Worth knowing, digital, personal \u2013 with the \u201cInnovation Week\u201d from October 19 to 23, 2020, the company is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. Under the motto \u201cUnfold your potential\u201d, Heidelberg will showcase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-64105","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heidelberg launches customer campaign: expert knowledge at the push of a button during \u201cInnovation Week\u201d - Converter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.converter.it\/en\/heidelberg-launches-customer-campaign-expert-knowledge-at-the-push-of-a-button-during-innovation-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heidelberg launches customer campaign: expert knowledge at the push of a button during \u201cInnovation Week\u201d - Converter\" \/>\n<meta property=\"og:description\" content=\"Heidelberg is launching a global customer campaign this fall. Worth knowing, digital, personal \u2013 with the \u201cInnovation Week\u201d from October 19 to 23, 2020, the company is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. 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