{"id":64101,"date":"2020-09-15T07:00:00","date_gmt":"2020-09-15T05:00:00","guid":{"rendered":"https:\/\/www.converter.it\/bobst-brings-gravure-printing-for-flexible-packaging-into-the-digital-world-with-oneecg-extended-color-gamut-gravure-technology\/"},"modified":"2021-06-22T17:27:38","modified_gmt":"2021-06-22T15:27:38","slug":"bobst-brings-gravure-printing-for-flexible-packaging-into-the-digital-world-with-oneecg-extended-color-gamut-gravure-technology","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/bobst-brings-gravure-printing-for-flexible-packaging-into-the-digital-world-with-oneecg-extended-color-gamut-gravure-technology\/","title":{"rendered":"BOBST brings gravure printing for flexible packaging into the digital world with oneECG Extended Color Gamut gravure technology"},"content":{"rendered":"

\"\"Gravure is a printing process that has been spoken of relatively little of late, compared with other printing methods that have undergone a very fast transformation. However, the demands of the fast-moving consumers good industry have been pressing on gravure printing just as much: increasingly short run production and time-to-market, packaging customization, ready to recycle packaging substrates and the need for global brand color consistency.<\/p>\n

\u201cGravure is still the most highly regarded printing process for packaging due to its unique capability to create fine print and incredibly sharp definition graphics with an unmatched eye-catching shelf appeal \u2013 all at very high speeds and low costs\u201d says Jonathan Giubilato, Gravure Product Line Manager at Bobst Italia,<\/strong><\/em> BOBST\u2019s Center of Excellence for gravure printing, laminating and coating technologies.
\n\u201cHowever, the time has come for gravure to get out of its well-established comfort zone of medium and high-volume productions and become a printing technology to be considered for all of today\u2019s market requirements\u201d.
\nGlobal color consistency is a conformity that brand owners aim to achieve on a global scale because when it comes to their favorite brands, consumers tend to perceive the lack of color consistency as a product quality issue. Therefore, printers and packaging converters must be equipped to deliver on this request and the adoption of the Extended Color Gamut (ECG) technology is one of the essential conditions.<\/p>\n

BOBST has been pioneering the use of ECG and digitalized workflows that it deploys across all its analogue and digital printing in the labels, flexible packaging, folding carton and corrugated board markets through the BOBST oneECG<\/strong> technology. oneECG <\/strong>solutions are tailored to the requirements of each type of printing technology to ensure a successful and efficient implementation of color consistency on multiple substrates.<\/p>\n

oneECG<\/strong> for gravure printing presses is an open-partnership system to multiple suppliers, developed for use with solvent-based and water-based inks.\u00a0oneECG\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/strong><\/a>\u00a0partners along the value chain collaborate to achieve the highest color stability, repeatability and consistency and are certified to ensure quality of results on BOBST gravure ECG ready presses.<\/em> Current partners are:
\nThe adoption of the Extended Color Gamut printing in gravure can bring many additional advantages in addition to the 100% repeatability of color consistency and print job quality.<\/p>\n

These benefits include:<\/p>\n