{"id":64037,"date":"2019-05-06T09:57:42","date_gmt":"2019-05-06T07:57:42","guid":{"rendered":"https:\/\/www.converter.it\/avery-dennison-launches-a-design-inspiration-platform\/"},"modified":"2021-06-22T17:19:10","modified_gmt":"2021-06-22T15:19:10","slug":"avery-dennison-launches-a-design-inspiration-platform","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/","title":{"rendered":"Avery Dennison launches a design inspiration platform"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-29878\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2019\/05\/ADPR417c-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/strong>Avery Dennison recently introduced M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters.<br \/>\nM_use, short for \u201cmaterials in use\u201d, is a community where users can find inspiration as they experience the attributes of a label application\u2014from technical to tactile\u2014as well as discover more about the science behind the design.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-29879 alignleft\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2019\/05\/ADPR417d-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/>\u201cM_use combines inspirational design content with the materials science expertise of Avery Dennison. It\u2019s an easy-to-use interface that shows the magic of materials in use,\u201d said Angus McGuffin, global creative director at Avery Dennison.<br \/>\nThe site features an online library of materials. Users get a 360 degree perspective on the texture, color, tactility, and printability. They also can access bespoke content created in collaboration with industry experts that covers insights, trends, and creative design inspiration.<br \/>\n\u201cWe see M_use as a digital swatchbook for our converters as much as an inspirational resource for designers. Creatives can download and design on high-resolution images to see the material in use before ordering a sample,\u201d said Ralph Olthoff, global marketing director for wine and spirits at Avery Dennison.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-29877\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2019\/05\/ADPR417b-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/>\u201cPowered by Avery Dennison, M_use leverages our deep knowledge of materials science and our love and curiosity for design to bring an inspiration-to-production, full-circle experience to designers, brands, and label printers,\u201d said McGuffin.<br \/>\n\u201cLabel materials are my canvas, and that\u2019s true for any designer\u201d says Davide Ciaroni, creative director of Italian design agency Doni\u00a0&amp;\u00a0Associati. \u201cThe more you know about materials and their application, the better your work is. I pay a lot of attention to detail, but above all I try to start every new design with my material choice. I\u2019m excited that M_use will make it easier for me to connect not only with the materials that can elevate my design, but with ideas and inspiration from other designers as well.\u201d<br \/>\nThe site launched with a focus on the wine and spirits industry and will expand into additional segments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avery Dennison recently introduced M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters. M_use, short for \u201cmaterials in use\u201d, is a community where users can find inspiration as they experience the attributes of a label application\u2014from technical to tactile\u2014as well as discover more about the science behind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-64037","post","type-post","status-publish","format-standard","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avery Dennison launches a design inspiration platform - Converter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avery Dennison launches a design inspiration platform - Converter\" \/>\n<meta property=\"og:description\" content=\"Avery Dennison recently introduced M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters. M_use, short for \u201cmaterials in use\u201d, is a community where users can find inspiration as they experience the attributes of a label application\u2014from technical to tactile\u2014as well as discover more about the science behind [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Converter\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T07:57:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T15:19:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/ADPR417a-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"a.dam_1655\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"a.dam_1655\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/\"},\"author\":{\"name\":\"a.dam_1655\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\"},\"headline\":\"Avery Dennison launches a design inspiration platform\",\"datePublished\":\"2019-05-06T07:57:42+00:00\",\"dateModified\":\"2021-06-22T15:19:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/\"},\"wordCount\":340,\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/ADPR417a-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/\",\"name\":\"Avery Dennison launches a design inspiration platform - Converter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/ADPR417a-1.jpg\",\"datePublished\":\"2019-05-06T07:57:42+00:00\",\"dateModified\":\"2021-06-22T15:19:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/ADPR417a-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/ADPR417a-1.jpg\",\"width\":480,\"height\":320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/avery-dennison-launches-a-design-inspiration-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.converter.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avery Dennison launches a design inspiration platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/\",\"name\":\"Converter\",\"description\":\"Riviste tecniche di Stampa e Imballaggi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.converter.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\",\"name\":\"a.dam_1655\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g\",\"caption\":\"a.dam_1655\"},\"sameAs\":[\"https:\\\/\\\/www.converter.it\"],\"url\":\"https:\\\/\\\/www.converter.it\\\/en\\\/author\\\/a-dam_1655\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avery Dennison launches a design inspiration platform - Converter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/","og_locale":"en_US","og_type":"article","og_title":"Avery Dennison launches a design inspiration platform - Converter","og_description":"Avery Dennison recently introduced M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters. M_use, short for \u201cmaterials in use\u201d, is a community where users can find inspiration as they experience the attributes of a label application\u2014from technical to tactile\u2014as well as discover more about the science behind [&hellip;]","og_url":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/","og_site_name":"Converter","article_published_time":"2019-05-06T07:57:42+00:00","article_modified_time":"2021-06-22T15:19:10+00:00","og_image":[{"width":480,"height":320,"url":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/ADPR417a-1.jpg","type":"image\/jpeg"}],"author":"a.dam_1655","twitter_card":"summary_large_image","twitter_misc":{"Written by":"a.dam_1655","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#article","isPartOf":{"@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/"},"author":{"name":"a.dam_1655","@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/740a13d7180b4b2236ba3480fab310a9"},"headline":"Avery Dennison launches a design inspiration platform","datePublished":"2019-05-06T07:57:42+00:00","dateModified":"2021-06-22T15:19:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/"},"wordCount":340,"image":{"@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/ADPR417a-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/","url":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/","name":"Avery Dennison launches a design inspiration platform - Converter","isPartOf":{"@id":"https:\/\/www.converter.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/ADPR417a-1.jpg","datePublished":"2019-05-06T07:57:42+00:00","dateModified":"2021-06-22T15:19:10+00:00","author":{"@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/740a13d7180b4b2236ba3480fab310a9"},"breadcrumb":{"@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#primaryimage","url":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/ADPR417a-1.jpg","contentUrl":"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/ADPR417a-1.jpg","width":480,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/www.converter.it\/en\/avery-dennison-launches-a-design-inspiration-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.converter.it\/en\/"},{"@type":"ListItem","position":2,"name":"Avery Dennison launches a design inspiration platform"}]},{"@type":"WebSite","@id":"https:\/\/www.converter.it\/en\/#website","url":"https:\/\/www.converter.it\/en\/","name":"Converter","description":"Riviste tecniche di Stampa e Imballaggi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.converter.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.converter.it\/en\/#\/schema\/person\/740a13d7180b4b2236ba3480fab310a9","name":"a.dam_1655","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6391ade519335ce63be36437f64d7926c5bd29af2611edb9e3a6067030cdc1b0?s=96&d=mm&r=g","caption":"a.dam_1655"},"sameAs":["https:\/\/www.converter.it"],"url":"https:\/\/www.converter.it\/en\/author\/a-dam_1655\/"}]}},"_links":{"self":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/64037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/comments?post=64037"}],"version-history":[{"count":1,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/64037\/revisions"}],"predecessor-version":[{"id":68519,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/posts\/64037\/revisions\/68519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/media\/56059"}],"wp:attachment":[{"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/media?parent=64037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/categories?post=64037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.converter.it\/en\/wp-json\/wp\/v2\/tags?post=64037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}