{"id":63884,"date":"2019-04-02T07:00:59","date_gmt":"2019-04-02T05:00:59","guid":{"rendered":"https:\/\/www.converter.it\/sun-chemical-is-new-member-of-ceflex\/"},"modified":"2021-06-22T17:16:51","modified_gmt":"2021-06-22T15:16:51","slug":"sun-chemical-is-new-member-of-ceflex","status":"publish","type":"post","link":"https:\/\/www.converter.it\/en\/sun-chemical-is-new-member-of-ceflex\/","title":{"rendered":"Sun Chemical joins CEFLEX to support development of a circular economy for flexible packaging"},"content":{"rendered":"<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-29437 aligncenter\" src=\"https:\/\/www.converter.it\/wp-content\/uploads\/2019\/04\/CEFLEX_ValueChain_graphic__highres.jpg\" alt=\"\" width=\"422\" height=\"309\" \/><\/strong>Sun Chemical has joined CEFLEX, the collaborative European consortium of companies and associations representing the entire flexible packaging value chain. This important initiative will facilitate increasing amounts of consumer flexible packaging to be recycled and Sun Chemical is looking forward to actively contributing and leveraging its global R&amp;D resources in supporting the project to shape the flexible packaging market for the future.<\/p>\n<p>\u201cDeveloping more sustainable flexible packaging solutions designed for a circular economy has become a global issue. A collaborative initiative encompassing the whole industry, as CEFLEX does, therefore has the best chance of making a real impact on resolving these issues and we are keen to play our part in this important joint venture,\u201d comments Felipe Mellado, Chief Marketing Officer, Sun Chemical. \u201cAs a global supplier of both printing inks and lamination adhesives, Sun Chemical is uniquely placed to contribute to the development of next-generation structures and products that will drive the circular economy for flexible packaging and assist in our customers meeting their sustainability goals.\u201d<\/p>\n<p>Representing the full spectrum of the value chain, from materials producers to converters and printers, to brand owners, retailers and specialised recycling companies, the membership of CEFLEX has grown to over 100 companies and organisations since the consortium was established. Sun Chemical is fully committed to supporting the CEFLEX vision of establishing a comprehensive sustainability and circular economy roadmap for flexible packaging by 2020. The roadmap will include widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. By 2025 CEFLEX will support the development of a collection, sorting and reprocessing infrastructure across Europe for flexible packaging based on end-of-life technologies and processes that deliver the best economic and environmental outcome for a circular economy via a robust business case for investment and successful pilot projects to proof the concept.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sun Chemical has joined CEFLEX, the collaborative European consortium of companies and associations representing the entire flexible packaging value chain. This important initiative will facilitate increasing amounts of consumer flexible packaging to be recycled and Sun Chemical is looking forward to actively contributing and leveraging its global R&amp;D resources in supporting the project to shape [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[455,459,460],"tags":[],"class_list":["post-63884","post","type-post","status-publish","format-standard","has-post-thumbnail","category-converter-flessibili-carta-cartone","category-environment-sustainability-circular-economy","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sun Chemical joins CEFLEX to support development of a circular economy for flexible packaging - Converter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.converter.it\/en\/sun-chemical-is-new-member-of-ceflex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sun Chemical joins CEFLEX to support development of a circular economy for flexible packaging - Converter\" \/>\n<meta property=\"og:description\" content=\"Sun Chemical has joined CEFLEX, the collaborative European consortium of companies and associations representing the entire flexible packaging value chain. This important initiative will facilitate increasing amounts of consumer flexible packaging to be recycled and Sun Chemical is looking forward to actively contributing and leveraging its global R&amp;D resources in supporting the project to shape [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.converter.it\/en\/sun-chemical-is-new-member-of-ceflex\/\" \/>\n<meta property=\"og:site_name\" content=\"Converter\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T05:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T15:16:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.converter.it\/wp-content\/uploads\/2021\/05\/CEFLEX_ValueChain_graphic__highres-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"866\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"a.dam_1655\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"a.dam_1655\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/sun-chemical-is-new-member-of-ceflex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/sun-chemical-is-new-member-of-ceflex\\\/\"},\"author\":{\"name\":\"a.dam_1655\",\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/#\\\/schema\\\/person\\\/740a13d7180b4b2236ba3480fab310a9\"},\"headline\":\"Sun Chemical joins CEFLEX to support development of a circular economy for flexible packaging\",\"datePublished\":\"2019-04-02T05:00:59+00:00\",\"dateModified\":\"2021-06-22T15:16:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/sun-chemical-is-new-member-of-ceflex\\\/\"},\"wordCount\":323,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.converter.it\\\/en\\\/sun-chemical-is-new-member-of-ceflex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.converter.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/CEFLEX_ValueChain_graphic__highres-1.jpg\",\"articleSection\":[\"Converter \u2013 Flessibili \u2013 Carta \u2013 Cartone\",\"Environment - 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