FINE ARTS AND LITERARY – Ciessegi is an important point of reference concerning fine arts publications and the organization of events related to the artistic and cultural world. As Stefano and Massimo Giardini are fond of arts, some years ago the publishing house also started publishing fine arts books, essays and novels. In addition, several artistic events were organized for the “trendy” painter Piero Gauli, especially in the region Umbria, where he has been working and where Ciessegi Editrice is well integrated thanks to the presence of collaborators on the territory.
SERVICES – Ciessegi Editrice offers a careful and accurate service thanks to a substantial experience in the printing sector. By co-operating with Grafiche Giardini, the family company, today the publishing house ensures a range of first-rate services, including:
- Graphics (leaflets, brochures, magazines, catalogues, price-lists, posters, booklets, commercial printed matters, cardboard display stands, shop-window posters, folders, cards, cases, boxes)
- Photolithography (high definition image selection, digital colour proofing, photolithograph, ctp plates)
- Offset printing (a machine range ensuring top quality on any kind of paper and pasteboard, from small up to large formats)
- Alternative digital printing and printing on plastic substrates (invitation cards, normal cards, menus, files, gadgets, folders)
- Finishing and Service ( bright and matt coating, UV varnishing, silkscreen printing die-cutting, gluing, folding, perforation, punching, omega punching, spiral, glue point, singer point, hot foil stamping, letterpress).
THE COMPANY AND IT’S HISTORY
Ciessegi Editrice, which has been in the marketplace for over twenty years, was established as the publishing house of two specialized technical magazines: “Converter-Flessibili- Carta-Cartone” and “Converter & Cartotecnica”.
In 1998 Ciessegi was taken over by the Giardinis, who started leading the company with a managerial strategy. The results are soon evident, and the publishing house with its both “Converter” mastheads can reach the highest levels in the sector of flexible and papermaking packaging printing and converting.
Today, thanks to a widespread distribution, to a steady participation in the most outstanding worldwide exhibitions, as well as to an important collaboration with national and international institutions and specialized agencies, the “Converter” magazines have achieved an unrivalled leading position.
Ciessegi Editrice is the pubblishing house of:
“Converter & Cartotecnica” is an international bimonthly magazine focused on the technologies equipment and products for the printing and converting industry of paper, board, corrugated board for packaging, and house-hold tissue based products.
The magazine is distribuited in 4000 copies to manufacturers of corrugated board and box maker plants, paper converting and printers of folding carton and corrugated board packaging, manufacturers of die-cutting, manufacturers of printing and converting machines and accessories
“Converter-Flessibili-Carta-Cartone” is an international bimonthly magazine focused on the technologies, equipment and products for flexographic and rotogravure printing of flexible materials, paper and cardboard for the packaging industry, the technologies, equipment for converting and manufacturing of adhesive tape and labels.
The magazine is distribuited in 4000 copies to manufacturers of flexible packaging, paper, board, printers of flexo and rotogravure flexible packaging, converters, paper-bags manufacturers, printers and converters of labels,manufacturers of printing and converting machines and accessories
THE EDITORIAL STAFF
Ciessegi Editrice is based at Pantigliate in the province of Milan, where the editorial staff of the magazines “Converter&Cartotecnica” and “Converter-Flessibili-Carta-Cartone” is operating.
The editorial staff consists of freelance journalists and paging designers. They co-ordinate the press officers, the sources and the accounts of the sector in the management of the news and the events, that “Converter” publishes in its mastheads every two months.
Thanks to the managerial strategy adopted by the new owners, Ciessegi has been stipulating partnerships and commercial agreements with marketing managers having a substantial experience in the packaging sector. They are often involved in interviews, during which they can express their opinions about events and new technologies.
In 2006 a collaboration with Studio Mediamando was also established, which led to the creation and launch of the new portal dedicated to global business.
The new portal www.converter.it is on line. It is a modern, dynamic and responsive web site (optimized for visualization with smartphone and tablet) in which we offer advertising spaces in form of banners, sponsoring logotypes, corporate films, video interviews or send DEM newsletters to our database. The web site is also linked to the main social networks generally used in the workplace. For this reason, we decided to open a twitter account (https://com/ConverterFlexo) which has become very popular and a youtube channel (http://www.youtube.com/converterwebtv) where all the videos published on converter.it and flickr (http://www.flickr.com/photos/converter) will be stored.
On the portal you can mainly find news that are not published in the magazines; therefore, we invite you to send us more and more frequently any kind of news concerning your activities: we will be always ready to show them on line. This service is free of charge for the advertisers.
The new section “Edicola” will store all the magazines published during the year. You will find a PDF browsable and downloadable on line, also including the advertising pages enabling you to gain access to various corporation web sites in order to enhance the visibility of the advertisers: (http://issuu.com/converteritaly).
The new portal is not only suitable for constant advertising, but also for spots being published on occasion of open houses, exhibitions and special events (even short-term ones) due to the great flexibility of the solutions suggested.
For maximum transparency, at the end of each advertising campaign on line, we provide a report on the access data to the banner through a number of visualizations and clicks enabling you to assess the outcomes of the campaign.
The results of the first months of publication of the new web site are satisfactory and the number of visitors has actually doubled compared to the previous version.